• Restaurant - Food Service

         

    Company Overview

    This established coffee shop wanted to target people who lived or worked within a 3 mile radius of the shop, as well as people who drink coffee frequently, interested in locally roasted beans and were coffee enthusiasts.

     
    They also just started serving lunch, and wanted to increase business during the day-time hours.

    Identifying The Challenge

    Drive the number of reservations that were made, but also market different happy hours that they had throughout the week to help mitigate slow times during the week, as their business on Fri-Sat was great, but other days were slower.

    In addition, they wanted to increase lunch business, and would like to target people that worked close.

    Developing The Plan

    By using demographic, behavioral, and content targeting we were able build overarching campaigns to attract business diners who worked in specific industries with a lunch time special, and swapped out day-parted creative to reflect new weekday specials for happy hour. The last component was a branding campaign targeting people who lived near by, and were frequent diners.

    Reviewing The Results

     

    Over the last three months, they was able to grow lunch business by 45%, and increase happy hour sales by 75%. As a result, the client is looking to increase targeting to include business catering targets to grow event based business

     

    197K Impressions

    .14% CTR

    268 clicks

    72 view throughs

  • Retail

       

    Company Overview

    A local retailer had been a respected leader in the Jewelry market with 3 locations.

     

    Offering both online and offline sales they focus on high net worth customers.

     

    They are the leader in engagement, wedding, and high-end watches.

    Identifying The Challenge

    The retailer was working with another vendor but wanted to boost online exposure, reconnect with valued past customers and increase foot traffic to their 3 locations around the city.

    Developing The Plan

    By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

    Reviewing The Results

    In 3 months the team accomplished the following:

    •Increased new consumer web and foot traffic through programmatic display.

    •Reengaged a database of previous consumers with IP Targeting.

    •Increased overall sales by retargeting valuable site visitors

     

    3 Month Campaign

    750K Impressions

    .12% CTR

    900 site visits

  • Church - Non Profit

         

    Company Overview

    A small church with a limited budget wanted to target new members that lived within a 25 mile radius as well as young people to join their Pillars youth program. They also wanted to reach prospective members and those who did not have a church home.

    Identifying The Challenge

    Social Media is the most effective method of outreach according to 46.1% of churches, but with limited resources and knowledge they didn't know how to create a social profile or a website to drive traffic for engagement of current members. They also didn't have a lot of time to invest in multiple social networks. Previous staff members and officers had also updated addresses in various locations resulting in confusion for search engines.

    Lastly they had an unofficial Facebook page that they weren't aware of since members would upload photos and tag the church.

    Developing The Plan

    Develop a digital blueprint that included our Google Your Business program, claim their unofficial Facebook page and building social profiles for top social networks. In addition we built a responsive website that could easily be updated keeping their investment lower. We wanted to build a sustainable program that didn't take away from their missionary funds but also serve as a terrific resource for spreading the message of the Church effectively.

    Reviewing The Results

    The new website worked perfectly with the social media platform highlighting events and holidays, attracting visitors and reaching youth and new members. With our Social Circle solution they were able to update their bulletins, events and outreach efforts from one platform and increase awareness of their church and traffic to the website. This gives them access to Facebook, Twitter, Google+ and Linked In. All helped their organic growth in search traffic. They are now found online and have an official verified Facebook and Google page. 

     

  • Auto

        

    Company Overview

    A local car dealer explained to us the traditional car buying experience has changed because of the access to quality information and reviews from credible sources available on the Internet.

    Identifying The Challenge

    By using a patented data matching process, which protects the privacy of the household while allowing the user-profile tied to a specific IP to be examined, we can match a client’s existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to existing customer base.

    *Requires customer address

    Developing The Plan

    By using a patented data matching process, which protects the privacy of the household while allowing the user-profile tied to a specific IP to be examined, we can match a client’s existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to existing customer base.

    *Requires customer address

    Reviewing The Results

    Database of 41,495 was supplied to us

    We were able to match 16,536 (39%) consumers for IP Targeting

     

    •96% of website visits were new

    •We ranked in the top 13 out of 139 sources of website traffic

    •Targeted consumers purchased 94 vehicles

    •Targeted consumers were 12.74% more likely to buy than non-targeted

  • Construction

       

    Company Overview

    A local company needed to bring new customers to their construction and remodeling business. Specifically they wanted to focus on kitchen & bathroom remodels and professional paint services.

    Identifying The Challenge

    Today when customers need to find a business or service, they search online on sites that offer design ideas. Without an online strategy they were missing out on customers everyday.

     

    They needed an online strategy to reach online researchers and turn them into customers.

    Developing The Plan

    By combining behavior, content, and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

    Reviewing The Results

    In 6 months the team accomplished the following:

    •Increased new consumer phone appointments for project quotes.

    •Increased company and services awareness through design content sites.

    •Increased the overall number of projects and revenue.

     

    6 Month Campaign

    500K Impressions

    .11% CTR

    550 site visits

  • Real Estate

       

    Company Overview

     

    A local Real Estate Agent is a respected leader in the local real estate market.

     

    Offering both new home sales and homes for sale on the general market to high net worth customers.

    Identifying The Challenge

    The real estate agent was working with another vendor but wanted to boost online exposure, reconnect with valued past customers and increase home listings.

    Developing The Plan

    By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

    Reviewing The Results

    In 3 months the team accomplished the following:

    •Increased new consumer web traffic through programmatic display.

    •Reengaged a database of previous consumers with IP Targeting.

    •Increased overall listings by retargeting visitors to her site

     

    3 Month Campaign

    750K Impressions

    .12% CTR

    900 site visits

  • Furniture

       

    Company Overview

     

    A local furniture company needed to be top of mind for all consumers shopping for new furniture.

    Identifying The Challenge

    Today when customers are buying new furniture they search online on sites that offer design & decorating ideas.

     

    Without an online strategy they were missing out on customers everyday.

     

    They needed an online strategy to reach online researchers and turn them into customers.

    Developing The Plan

    By combining behavior, content, and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

    Reviewing The Results

    In 6 months the team accomplished the following:

    •Increased the furniture retailers brand awareness by placing ads on design content sites.

    •Increased site traffic by using data segments for consumers currently “in market” to buy new furniture.

     

    6 Month Campaign

    1.2m Impressions

    .11% CTR

    1,320 site visits

  • Medical

       

    Company Overview

     

    A local Lasik Eye Surgeon is a respected leader in the local market.

     

    Offering Lasik and Cataract surgery to elderly customers.

    Identifying The Challenge

    The Surgeon was interested in reaching consumers to boost online exposure and generate more telephone appointments and online requests for information..

    Developing The Plan

    By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential consumer at all stages of the decision making process.

    Reviewing The Results

    In 3 months the team accomplished the following:

    •Increased new consumer web traffic through programmatic display.

    •Reengaged a database of previous consumers who had visited their site.

    •Increased overall phone call and information requests.

     

    3 Month Campaign

    750K Impressions

    .12% CTR

    900 site visits

  • Financial Services

       

    Company Overview

     

    A local Financial Services company provides financial planning, retirement planning, and estate planning.

    Identifying The Challenge

    Financial service organizations recognize that over 85% of households in the US are online.

     

    The next generation of customers, who are rising in their professional careers and wealth building are online.

     

    Increasing leads from digital advertising is imperative.

    Developing The Plan

    By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

    Reviewing The Results

    In 3 months the team accomplished the following:

    •Filled the financial services lead generation pipeline.

    •Increased new client acquisition.

     

    3 Month Campaign

    600K Impressions

    .11% CTR

    660 site visits

  • Recruitment

       

    Company Overview

     

    A national distribution company responsible for transporting 10,000’s of parcels per month.

     

    They experience significant employee turnover each month for positions at all levels from warehouse workers, drivers, and general laborers.

    Identifying The Challenge

    The distribution company needed a constant flow of applicants available for full-time, part-time, and seasonal workers.

    Developing The Plan

    By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

    Reviewing The Results

    In 3 months the team accomplished the following:

    •Maintained a constant flow of available labor.

    •Shortened the hiring process.

    •Filled positions with qualified applicants.

     

    3 Month Campaign

    750K Impressions

    .12% CTR

    900+ site visits / interested applicants

  • Legal

       

    Company Overview

     

    A local Attorney needed to bring new customers to their site to convert them into clients.

     

    Specifically they wanted to focus on DUIs and Criminal Cases.

    Identifying The Challenge

    Today when customers need to find an attorney, they research online on sites that explain their particular legal problem.

     

    Without an online strategy they were missing out on customers everyday.

     

    They needed an online strategy to reach online researchers and turn them into clients.

    .

    Developing The Plan

    By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential high net worth consumer at all stages of the decision making process.

    Reviewing The Results

    In 6 months the team accomplished the following:

    •Increased new client form submissions requests for appointments.

    •Increased the awareness of the Attorneys services through content sites.

    •Increased the overall number of client appointments.

     

    6 Month Campaign

    500K Impressions

    .11% CTR

    550 site visits

  • Education

       

    Company Overview

     

    This school focuses on higher education for music, television, video production and other liberal arts programs.

     

    Bringing tangible experience to the classroom this school prides itself in hands on learning teaching skills that are immediately useful to their graduates.

    Identifying The Challenge

    The client needed to continue to drive enrollment and leads to it’s admissions department to fuel it’s continually growing programs and classes.

     

    Their cost per lead through other online marketing was too high and they needed a provider who could deliver a cost per lead below $400.

    Developing The Plan

    By combining behavior, content, IP and retargeting the team was able to reach the client’s target / potential student with great school, efficiency and accuracy at all stages of the decision making process.

     

    Leverage this reach and frequency to deliver low cost leads / form submissions.

    Reviewing The Results

    In less then 3 months the team was able to narrow down on a targeting and saturation strategy that now delivers leads at an average cost per form fill / lead of $200 eventually to a cost per form fill of $167. This decreased their CPL by 75%.

     

    391K Impressions

    .11% CTR

    430 clicks

    22 Form Fills